they arrived half an hour later yesterday, rupert murdoch called the wall street journal, one of his own papers, just to insist that the phone hacking crisis had been handled extremely well in every way possible. he said there'd only been a few minor mistakes. today, he tried to stop the rot. >> i'm the founder of the company, i was appalled to find out what had happened and i apologize and i have nothing further to say. >> reporter: the dowler family's lawyer said he believed the tycoon's regret was genuine >> yes, he did apologize, he apologized many times. i don't think somebody could have held their hands in their head in their hands so many times to say that they were sorry. >> reporter: rupert murdoch's used to having everything his own way, but no longer. he's already abandoned his bid for b-sky-b and closed the "news of the world" and this morning he has to sacrifice news international's chief executive rebekah brooks, the paper's former editor. in a statement she said, "as chief executive of the company i feel a deep sense of responsibility for the people we have hurt and i